What happens when a potential client visits your website? In all too many cases the person just leaves. It's an unfortunate fact that most websites never reach their full potential because the owner of the website does not put enough effort into Conversion Optimization.
Conversion Optimization is the art and science of maximizing the percentage of people who become customers after visiting your website. The single most important rule of Conversion Optimization is to make it simple for the visitor to do what you want. If you want them to call you, then your phone number needs to be at the top of every web page. If you want them to click a link make the link as visible and accessible as possible.
Conversion Optimization can be a long and arduous process to do well, but following this one rule is simple and easy.
