Monday, July 23, 2018

Instagram Demographics

Bar graph of st louis area instagram users, by age and gender
It's interesting to note the difference between the distribution of Instagram users as compared to Facebook users (FB demo data). Instagram skews much younger and slightly more female.  This is another case in point that all social media platforms are not the same.  Select the social media platform that best helps you reach your target market.



Sunday, May 27, 2018

Backup’s…How important are they?

Backup your site to the cloud
We recently had the opportunity to attend ‘Backup Before you Crackup’ at 2018 WordCamp St. Louis.  This presentation, given by Jarrett Gucci from WpFixIt.com, had some very good points that are common sense, but forgotten by many WordPress developers.  Some of the key notes from this presentation follow...

First and foremost, some reasons for Backups;

  • It saves you Money – Loss of your website for an extended time can really hurt your business and cause loss of revenue
  • It saves you Time – Many hours can be spent restoring and rebuilding a site that has been hacked.
  • It shows your Intellect – The ability to restore your website in a timely manner really shows that you have your ducks in a row and can take care of your clients.

We depend upon many digital devices that allow us to use the apps and systems that support our daily way of life. So we need to keep everything running and communicating.

Let’s Talks about a WordPress Backup Strategy…

  • Identify what is Important – Identify the key components of your website, app, or system that is important to keep it functioning.
  • Select a Backup Tool – Select one of the many tools available that will deliver the Backup you require to adequately restore your system.
  • Automate the Process – Automation is a key component for making a consistent and timely backup with human interference.

Who is responsible for backing-up your site?

  • You can put together a manual process for backup.
  • Have you Hosting Company backup your site.
  • You can hire a person to manage your site and backups.
  • You can install a WordPress Plugin for backup processing. There are many Free and Paid plugins available for backup of your site.
  • Jarrett Gucci recommends using UpdraftPlus.com (the Free Version). They offer the following features;
    • They have Auto 1 click Restore
    • They have Auto Backups Pre Update
    • They Backup Encrypted Databases

Events and other things that require a Backup

  • WordPress Core Updates
  • Theme Updates
  • Plugin Updates
  • Plugin/Theme conflicts
  • Malicious files on server
  • User errors

What do you Backup on your WordPress site?

  • Database
  • Content
  • Or…backup your entire site

Last…but certainly not least…TEST YOUR BACKUP!

Wednesday, May 23, 2018

GDPR Takes Effect on May 25

The General Data Protection Regulation (GDPR) (EU) 2016/679 is a regulation in the European Union (EU) that aims to improve data protection and privacy for individuals.  GDPR takes effect on May 25, 2018.

How does GDPR effect me and my business?
GDPR specifies rules for using information about a user.  It says you must have the user’s permission to use or save information about them.  You must disclose what information you are collecting, why you are collecting it, how long you intend to retain it, and who, if anyone, you are sharing it with.  Users have the right to request a copy of the data and may request that the data be deleted.  It also says that if the information you have stored, on a computer paper, or any medium, is hacked or stolen you must let your users know within 72 hours.

How do I know if the GDPR applies to me and my business:
GDPR applies in 3 cases:
1. If the user is based in the EU
2. If you or your business is based in the EU
3. If your data processor is in the EU.  This means that the service processing the data, for example, your web hosting service or any software you use to capture client information, is from a company based in the EU.

What are the penalties?
If you are found to be in breach of the rules you can be fined 20M euros or 4% of your global revenue.

Let us know if you have any questions about GDPR.

Wordpress’s New Editor: Gutenberg


Johannes Gutenberg
 (Public domain image in the US.)
A new version of Wordpress, version 5, will become available during the next few months.  An official release date has not been announced. Version 5 will include a new editor, called Gutenberg. This means that the way you update/create website pages and posts will change. Gutenberg is a little different from the current editor, but it's pretty intuitive.

You can find some introductory information about Gutenberg on YouTube and WordPress.org. (This has a Gutenberg live demo you can play with.)

Once your website converts to Wordpress 5, Gutenberg will be the default editor, but the "classic" editor will still be available for you to use.

If you want to try out Gutenberg you can currently install the Gutenberg plug-in on your Wordpress site. Or convert at a later date by installing the "classic" editor plug-in to avoid the conversion when Wordpress 5 is installed.

Gutenberg has a new function called "Convert to Blocks". At this time, unless you have received training with the Gutenberg process, we suggest you do not use this new functionality because it will change the layout of the web page you are editing.