If you have a web site someone might stumble on it and then they might read it and then they might become a customer and then pigs might fly. If you are going to spend the time, effort and money to build a web site, you should also spend the time, effort and money to attract visitors to your web site.
Search Engine Optimization (SEO) is the art and science of "tuning" a web site to:
- make sure search engines understand the purpose of your web site
- make your web site more attractive to search engines so the site will rank higher
Building a web site without doing Search Engine Optimization is like buying a billboard on a country road that no one travels. There are hundreds of millions of web sites in the world. The chances that many people will find your web site, especially if you have a new web site, are slim to partly cloudy. Web sites can be expensive, so getting enough traffic to justify the cost of a web site and to support your business is important.
As Ray Charles' Mom used to say, "Do it right or don't do it at all."
Tenby Technologies: Internet Marketing Solutions
If you have suggestions or questions about SEO please feel free to use the comment area below.